FUNDRAISING

$0

raised by our community
of generous donors and
supporters in 2020/21.

$0

average bequest
in 2020/21.

$0

the record amount raised in NSW
at the Vinnies CEO Sleepout.

Through the generosity of our generous donors and supporters we have been able to restore hope to thousands of vulnerable people in their time of need. Over the course of the past financial year, a collective contribution of $29.5 million has enabled the Society to make a difference with financial and material assistance, crisis accommodation and support to rebuild lives over the long-term.

Key Results Donations
Major Donors & Grants $9,194,869
Gifts in Wills $9,994,966
Corporate Partnerships $962,235
Appeals & Direct Marketing $5,339,619
Events and Community Fundraising $3,623,973
Additional Fundraising $465,908
TOTAL $29,581,570

MAJOR DONORS

This year saw specific major donor campaigns focused on domestic and family violence take place in tandem with the Christmas and Winter Appeals. Major donors were invited to tour one of our domestic violence refuges and hear from women supported by our services as thanks for their generous contributions. 

As part of our efforts to increase environment sustainability, successful grants approved as part of the Energy Efficiency grants program ($385,000) and Community Building Partnerships grants program ($249.000) allowed the Society to purchase and install photovoltaic panels at Vinnies Shops and offices. 

The impacts of COVID-19 during the first half of the year proved challenging with donors unable to meet face-to-face or tour services. In the face of these challenges, zoom meetings were held in order to update donors on how funds were being used to support people experiencing hardship, whilst we also continued to build relationships with major donors and philanthropical foundations as part of our planning. 

A total of 160 grant applications and one tender were submitted during the year with 106 successful applications totaling $1.29 million. 

The Society extends an enormous thanks to an anonymous benefactor who donated $5 million. 

WILLS AND ESTATES

The ongoing effects of the pandemic impacted our ability to meet in-person with supporters at our services and home visits. We maintained contact throughout the year with the 818 supporters who have confirmed a gift in their Will by phone, email and mail. 

During the year our team connected with the friends and families of our benefactors through the growing “Heirs Program”.  The program aims to acknowledge and thank families who contribute stories of their loved ones to our publications. Family members and friends are invited to privately visits our services and attend our Annual Mass and thank you event.

In the 2020/21 financial year, 108 generous supporters included a gift in their Will to enable the Society to assist people who are experiencing disadvantage. The average bequest received was $119,000 against a national average of approximately $68,000.

CORPORATE PARTNERSHIPS

Despite the continued challenges of the pandemic for the charity and corporate sectors, we received strong support from local and international organisations, resulting in six new partnerships coming on board, and raising close to $1 million.

IGA once again partnered with the Society during the Christmas season to raise $365,000 through the sales of Christmas tokens and Community Chest products. 

The Society was selected as one of three charity partners by the Supre Foundation in support of our work with women and children escaping domestic violence. As part of the 12 month partnership, $153,000 was raised through the sale of products in Supre stores. 

A number of corporates provided significant gift in kind donations to assist in reducing our expenditure costs. The UK-based Full Support Group supplied close to $1 million in facemasks for the Society in NSW and Victoria. WeWork donated furniture and lighting valued at over $600,000 (US) for sale in Vinnies Shops and to support our services, while Amazon facilitated a donation of hand sanitiser from Harrison Technology valued at over $770,000. 

Amazon additionally supported a Back to School campaign donating $100,000 of $100 Amazon vouchers to assist 1,000 families nationally.   

New partnerships included Carbon Reduction Institute and Lyonne Foundation who signed three-year agreements respectively to support vulnerable people with meals, warm drinks and companionship through the Sydney Night Patrol. Abergeldie continued their sponsorship for the Parramatta Night Patrol. 

Lagardere Retail Travel raised funds to support the Vinnies Bushfire and Christmas Appeals through sales in Lagardere Retail outlets in domestic and international terminals across Australia. 

Long-term supporters J&J continued their partnership with funding which allowed the Society to develop, guide and deliver child safe resources and practice in all Society services across the state.  

COMMUNITY FUNDRAISING AND EVENTS

With the presence of COVID-19 continuing to impact the Community Fundraising and Events space, we successfully adapted online through our new Community Fundraising website. In total, the Community Fundraising and Events portfolio raised $3,623,973 in the 2020/21 financial year. 

Our Community Fundraising website hosted a range of events and activities including 34 Vinnies School Sleepouts , eight Vinnies Community Sleepouts (raising over $31,000) and other miscellaneous activities throughout the community.  

We were so excited to promote our website across regional NSW and in doing so, 40 of our conferences set up personalised fundraising pages, either in support of their Christmas and Winter Appeals or to replace the donations that would usually be collected at regular church services. This was in addition to the use the of tap and go payment machines, allowing conferences to continue their fundraising activities within their parish and community. 

Also impacted by the pandemic, the 2020 Vinnies Community Sleepouts were held virtually for the first time, with each location joining together on the night via live-stream. Overall, the event raised more than $324,000 from sleepouts in Western Sydney, Maitland, Armidale, Murrumbidgee, Bathurst, Wagga Wagga, Tweed Heads, Albury, Central Coast, Tamworth, Deniliquin, and Broken Hill. 

The Vinnies CEO Sleepout evolved once again into a state-wide hybrid event, with great success. Thanks to the support of 556 participants, we were able to set a new record result of $3,155,000. 

APPEALS AND REGULAR GIVING

The 2020/21 financial year provided an opportunity to innovate in the fundraising space. A new digital fundraising campaign was developed to raise funds in support of the Matthew Talbot Hostel, while a bespoke NSW mid-value pack was introduced as part of our Winter Appeal. 

Our Christmas Appeal focused on providing necessities such as food to children and families struggling during the festive season as a result of the pandemic. The appeal raised $1,312,858 from 6,800 donors. Our Winter Appeal focused on keeping a family unit experiencing homelessness together, raising $1,575,244 from 6,000 donors. 

The Vinnies NSW Flood Appeal was launched in response to the devastating floods impacting Western Sydney and northern parts of the state in March. The appeal raised $380,000 from 900 donors. 

Our generous regular givers provided $1 million to support people experiencing poverty and disadvantage.